Job Title: Senior Connections Strategist / Connections Strategy Director
Location: Amsterdam, The Netherlands
About TBWA\NEBOKO:
At TBWA\NEBOKO, we're a passionate and creative community of thinkers, doers, and dreamers who believe in the power of Disruption®. As part of TBWA's global network, we use this methodology to challenge conventions and create meaningful, lasting impact for our clients. We help brands navigate complexity and stand out in an ever-evolving landscape by forging powerful connections with their audiences.
About the Role:
The Connections Strategy Director at TBWA\NEBOKO will be a key leader in shaping the agency's strategic vision and driving its growth. This role requires a deep understanding of client needs, market trends, and the competitive landscape, but most importantly, a strategic approach to building and leveraging meaningful connections. You will be responsible for developing and implementing strategies that foster authentic, impactful connections between brands and their consumers. This includes mentoring and guiding a team of strategists to create innovative and high-impact campaigns that resonate.
Key Responsibilities:
Navigate complex business challenges: You help orchestrate multi-tiered, multi-objective, multi-client, multi-agency with a clear vision that Bring Clarity to Chaos: You work with internal discipline leads to orchestrate a clear vision for complex multi-tiered, multi-agency, multi-objective marketing efforts.
Craft exceptional connections strategies: You bring innovative, fresh connections thinking to our creative and strategy teams. You are able to identify key communication tasks and develop relevant Connections ideas that come to life in innovative ways. You are able to co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners.
Guide creative: You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations. You consult on prioritization of assets and collaborate with (owned and paid) media partners to ensure consistency across touchpoints. You provide channel and platform-specific best practices and best-in-class examples for creative inspiration.
Data-Driven Insights: Use data analytics and consumer insights to inform connection strategies and measure the effectiveness of campaigns. Demonstrate a mastery of using data to understand and influence connections.
Distill information into key themes and takeaways: You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses. You are able to prepare and give presentations on findings & recommendations for internal and external stakeholders.
Provide POVs in a quick, efficient manner: You are not intimidated by developing time-sensitive POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary.
Actively contribute and bring your voice to the table: You be leading and contributing to team brainstorms and workshops. You are unafraid to voice your opinions and raise a hand if you anticipate any issues.
To work with other capabilities: ie brand, innovation; and to orchestrate ideas across touchpoints, platforms, and experience to drive growth
Qualifications:
8+ years of experience in connections planning, relationship marketing, or consulting, with at least 3-5 years in a senior role.
Proven track record of successfully leading and growing a strategy team, demonstrating a focus on developing meaningful connections.
Deep understanding and experience applying the principles of connection-driven strategies.
Experience working in a creative agency
Fluent in Dutch (Native or Bilingual level) and English.
Strong communication, presentation, and interpersonal skills.
Exceptional analytical, problem-solving, and strategic thinking skills.
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Experience working with high-profile clients across diverse industries.
Why Join TBWA\NEBOKO?
Be Part of the Best: TBWA\NEBOKO is a leading total brand experience agency consistently producing award-winning work.
Work on Impactful Projects: You'll have the opportunity to work on groundbreaking campaigns that build powerful and lasting connections.
A Culture of Innovation: TBWA\NEBOKO is a place where creativity thrives, and innovation is part of our DNA.
Career Growth: We believe in nurturing talent and providing opportunities for professional development.
Inclusive & Collaborative Environment: We are a team-oriented agency that values diverse perspectives and fosters a collaborative, inclusive culture.
Amsterdam: Enjoy working in the vibrant city of Amsterdam!